OP Lucy Scarah (née Seddon, 00-07) hosted lower sixth BTEC Information and Communications Technology (ICT) students from Pocklington School during a visit to Spark York recently.

Spark York is a collection of independent local businesses housed in a series of abstract container units offering a vibrant mix of food, drink, shops, art, theatre and more. All the businesses have predominantly used social media to publicise their ventures. The visit gave students the opportunity to talk to Lucy and other business owners to learn more about the practical applications and impact of social media for small businesses. 

Lucy whose own store, ‘Helson Street’, offers a unique take on rustic pieces and floristry was joined by Jo Little, social media co-ordinator for Spark to talk to the students. They explained in detail how Instagram and Facebook in particular have been integral to their success, with popular posts ‘trending’ and getting ‘likes’ to get messages out and raise the profile of both Spark and individual businesses. They also discussed the use of ‘hashtags’ to gain more likes, and the power of the perfect photograph.

The interviews conducted by the students supported the social media BTEC unit perfectly and the students all came back buzzing with ideas and discussions that will lead them well into their next unit of work.

OP Lucy Scarah in her store 'Helson Street' at Spark York